2025: A Year in Review

Dear partners,

As 2025 rapidly comes to an end, it is the perfect time to look back and reflect on what we have achieved together over the past 12 months.

• We launched a new platform for our affiliate program.
• We ran multiple large-scale promotions across our projects, with total prizes exceeding $2,000,000, including top-tier cars such as a Cayenne, G-Class, BMW, and McLaren).
• We updated the design of JoyCasino and our other brands, making them more modern and fully optimized for mobile users. This resulted in increased registration and deposit conversion rates.
• We introduced loot boxes and daily reload features to our products to further improve player retention. In addition, the welcome offer on Casino-X was updated and increased to 4 million RUB.
• On JoyCasino, we increased the minimum RTP for all slots to 96%, which directly contributes to higher conversion rates.
• Several partner-focused promotions were also carried out, offering boosted payouts on both CPA and RevShare models.
• We attended numerous industry conferences, including SiGMA, iGB, MAC, SBC, AW, and Fridman Palace.

We were delighted to meet many of you in person at each of these events - exchanging experiences and networking with some of our friends, while laying the foundation for new partnerships with others.

Looking ahead, our key priorities for the coming year remain the RU market, continued product improvements, and strengthening our collaboration with you.

We wish you strong conversions, outstanding profits, and the fulfillment of all your ambitions in 2026!

Always yours,

PoshFriends Team